The Shop
Pay-once, download-now resources built from the inside of small organizations. Each one is the playbook I wish I'd had when I was sitting in your seat — turning the work you're already doing into a presence the right people can find.
Before the Shelves Fill
I'm building this catalog one product at a time. Drop your email and I'll let you know — quietly, no marketing noise — when each new resource is ready.
No spam. No funnels. Just a quiet note when something new lands.
The Catalog
Each resource is built for a specific moment in a specific kind of organization. They share a backbone — the storytelling and systems work I do with full-service clients — distilled down to something you can use this week.
For Christian Schools
The playbook I used to grow a Christian school's brand awareness and engagement 150% year after year. 50+ photo and video prompts organized by season — chapel, sports, drop-off, sacred moments — with shooting tips for staff who aren't photographers. Done in an afternoon. Used all year.
$47 – $97
For Small Organizations
50+ photo and video prompts to capture what makes your business worth choosing — without hiring a photographer. Built for service businesses, retail, hospitality, and nonprofits who want to look intentional online without spending five thousand dollars.
$47 – $97
For Both Audiences
The exercise that takes a fuzzy 'we need better messaging' into a clear voice your whole team can write against. Power words, forbidden words, voice rules, audience-specific patterns — in a workbook you fill out in two hours.
$97 – $147
For Both Audiences
An editable annual content calendar with seasonal prompts, posting cadence, and content category guidance — so you stop posting reactively and start posting on purpose.
$47 – $97
For Christian Schools
For new comms directors and admin owning marketing for the first time. Day 1 to day 100 — the exact checklist of what to assess, what to fix first, and what to leave alone. Built from nearly five years inside a Christian school.
$47 – $97
For Christian Schools
Year-end appeals, donor thank-you sequences, and the donor story framework I used to grow engagement at Cedar Park. For schools who do the work but struggle to ask.
$97 – $197
The Philosophy
Each one is built to actually be used — to live on a desk, get marked up, sit in a shared drive, do real work for a real team. They're priced low because the goal is for the right organizations to find them, use them, and trust the brain behind them. They're priced honestly because nothing in this catalog is filler.
Stage One — Discover
“You buy a tool that solves a small thing.”
Stage Two — Try
“It works. You start to wonder what else.”
Stage Three — Trust
“When you're ready for the bigger work, you already know who to call.”
For the Bigger Work
These tools are the entry point. The full Brand & Presence Rebuild — 60 to 90 days of strategy, copy, storytelling, and systems — is where the real transformation happens.